Mobile marketing has begun to replace cold-calling and computer-based advertisements for a number of reasons. Of these, four require particular attention for mobile marketers and brands venturing into the mobile space. Let’s explore them in detail.

How Mobile Content Can Improve Your Marketing Strategy

1. Be where your customers are

A few years ago, your goal was to sneak into the mobile content marketing sector to try to gain the edge on online advertising, because at that time, very few platforms had adopted a mobile interface. Now, you don’t have a choice. If you don’t run with the pack, you will remain invisible to mobile users.

Compatibility is one of the most vital aspects of mobile advertising today. By using content that can be displayed on various operating systems and devices, you’ll have a decent shot at reaching your customers, no matter where they are.

2. Share content near and far

One of the other advantages to using mobile content is the rapid rate at which your content can spread. When people think of shareable content, Facebook comes to mind. Facebook’s mobile app allows users to view, share and like content with ease. With a few simple clicks, your content could generate positive PR on an exponential scale at absolutely no cost to you.

People, in general, are lazy, and would rather share existing content from an interesting source than create something unique or original. This is especially true for pictures and videos which often generate a lot of views and shares, but can be costly and time-consuming to create. So take advantage of this and create as much new and engaging content as possible.

3. Mobile meets email

Sending out emails is a quintessential component to a successful inbound marketing campaign, but as with other approaches which rely upon customers clicking onto your ad at their convenience, you may not see the results as quickly as you would like. If you send out an email newsletter on Monday morning, you might still receive responses by Wednesday afternoon or Thursday morning. Mobile ads, however, ensure customers will receive your content as soon as they turn their phone on, and who doesn’t have their cell-phone on 99% of the time?

Additionally, mobile phones have a much smaller screen than laptops or PC’s, so the amount of information that you can include in a mobile responsive website is relatively limited. This means that mobile content needs to be direct, eye-catching and easily accessible. Mobile users simply want to click onto the app that will get them to their private email before they head out the door for work, and only click on the emails that they were hoping to receive.

4. Increased accessibility

If you think about the basics of marketing, your objective as an executive or content manager is to reach as many people as possible within your target audience and to provide the most relevant information about your product or service in the least amount of time. If you consider your target audience, you are liable to discover that most have mobile phones while many do not own a laptop or PC for their lack of convenience. Mobile content, in this respect, is actually preferred to desktop interfaces that are not optimized for mobile viewing. Your advertising loyalties should lie with the group that offers your company the most prosperity. Do the math.

Ultimately, using mobile content is more profitable than sticking with websites that are not compatible with various digital devices. The more time you invest in your mobile marketing strategy, the harder it will work for you. So what are you waiting? Get started!