Bilingual Copywriter

TPG Inc. seeks a Bilingual Copywriter in Philadelphia, PA.

Duties

Translate English copy to Spanish and make necessary improvements to ensure that it resonates with U.S. Hispanic audiences. Establish the written identity and personality of our clients’ brands and ensure that creative efforts are efficient and impactful. Ideate concepts catered to Hispanic and general audiences. Develop copy in short, medium, and long formats for online and offline media. Research, conceptualize, write, proofread and edit content in English and Spanish. Determine the tone, style and structure of English and Spanish content, based on client’s requirements. Collaborate with an Art Director to achieve finished advertising assets. Present creative proposals to clients in both English and Spanish.

Requirements

Bachelor’s degree or foreign equivalent in Communications, Journalism, or related field of study. Two years of experience as copywriter, translator, or proofreaders in Spanish and English. Stated experience must include editing and developing Spanish and English concepts across multiple marketing channels. Experience with copy writing best practices in advertising. Interested Applicant’s may submit a resume by MAIL to 444 N 3rd Street, #401, Philadelphia PA 19123. Ref:OD.

Common Queries and Questions

1. How quickly can you get an engagement up and running ?

Our on-boarding process usually takes between 1 and 2 weeks. It involves working with stakeholders from all areas of our clients' businesses.

2. What does product agnosticism mean ?

Our clients often refer to us as being product agnostic. Most agencies are tied to specific platforms and technology stacks. We evaluate solutions on a requirements basis, evaluating any tool that may provide benefit.

3. Would you be able to provide me with an audit of my marketing program or digital presence ?

Please complete the contact form above to arrange a quick audit so that we can provide you an array of opportunities for improvement.

4. How long does it take before I can expect results?

This may be our most common question. Every engagement is unique and TPG works closely with our clients to understand their marketing and business objectives and then work with them to determine the best means of measuring objectives. For every engagement we create a holistic measurement plan and identify the appropriate KPIs needed to deliver an accurate time table for ROI.

5. Are your employees considered industry thought leaders and experts?

We are passionate about what we do and love to share our expertise with others. Our employees frequently are asked to speak at major industry events and regularly author pieces on new industry topics, sharing best practices and the insights. It is our priority to ensure that our clients are as connected to the latest developments in marketing and digital analytics as we are.

6. In which area of advertising does your company have the most expertise?

We’re a full service marketing agency combining both traditional and digital service offerings with our extensive experience in markets like insurance, financial services, telecom, healthcare, Hispanic marketing and digital media. This allows us to understand complex customer acquisition challenges that face marketers in these industries and others.

Creativity

Innovation

Originality

Imagination