Marketing is something every company or business has to do if they plan on being successful. In today’s world, ads are everywhere, but some industries struggle more than others to get their message across to the right audience, especially in FinTech.

Having the right team of talent can be very useful, but hard to find. In addition, marketers have an extremely difficult time getting the right digital assets to meet their agenda. Whatever the case may be, every single marketer has to face their challenges head-on to start generating revenue and increasing audience engagement.

Here are some of the biggest challenges that marketers in financial and tech companies have to face. This post will give you some tips and better insights into how to overcome these obstacles and take your business to the next level.

Businesses use various marketing tools and strategies to reach a wider audience. And if you own or manage a business yourself, you understand how important your different departments are to the life of your brand, and it’s not easy to achieve the optimal balance between your sales and creative teams.

They have to work hard to create a marketing plan that highlights your services or products in a way that will be visually and emotionally appealing to potential customers. When these teams collaborate seamlessly, your product or service will become more visible, ultimately growing your business.

When it comes to marketing your content, you have to be where your audience is most likely to access content and in the form that they prefer to consume it. In a world that is growing increasingly mobile, it’s necessary to have your email campaigns optimized for mobile.

1. More effective than social media at acquiring customers

While social media marketing is still relevant, a study has shown that mobile email is 40 times more effective than marketing on Twitter and Facebook. You need a social presence and social listening skills in order to influence your audience, but you also need customers to influence to begin with.

Let your lead generation efforts funnel directly into your email campaigns to increase your likelihood of sales conversions. The value of your orders can increase up to 17% because emails are three times as likely to prompt the reader to make a purchase.

If your marketing plan focuses on lead generation, then social media should be utilized as part of your strategy. Social media sites act as a resource to provide information to those who are actively seeking information about your brand’s products and services.

Engage Your Audience

In order for lead generation to be successful with social media sites, you should engage with your audience on a daily basis. To do this remember these four key points: