If your marketing plan focuses on lead generation, then social media should be utilized as part of your strategy. Social media sites act as a resource to provide information to those who are actively seeking information about your brand’s products and services.
In order for lead generation to be successful with social media sites, you should engage with your audience on a daily basis. To do this remember these four key points:
In this modern age, there are many business owners who are unsure of the direction in which they should market their product. Should you market your business using the tried and true direct advertising, or should you utilize its modern equivalent, digital marketing?
Every CMO has firsthand knowledge of the thrill of victory and the agony of defeat. There is that stomach-dropping, heart-stopping moment when your blood, sweat, and tears are rejected without so much as a blink. No callback. No response. Just a click that takes them away from your hard-crafted content.
Oh, the agony!
Thankfully, though, there are those more pleasurable times that make your work feel less like a triathlon and more like an easy stroll through the park. You’ve written just the right content, drawn from the perfect resources, and chose the most compelling image. Thrilling. Just thrilling.
Mobile marketing has begun to replace cold-calling and computer-based advertisements for a number of reasons. Of these, four require particular attention for mobile marketers and brands venturing into the mobile space. Let’s explore them in detail.
A few years ago, your goal was to sneak into the mobile content marketing sector to try to gain the edge on online advertising, because at that time, very few platforms had adopted a mobile interface. Now, you don’t have a choice. If you don’t run with the pack, you will remain invisible to mobile users.
Compatibility is one of the most vital aspects of mobile advertising today. By using content that can be displayed on various operating systems and devices, you’ll have a decent shot at reaching your customers, no matter where they are.
