Customer Engagement
The privilege to build profitable customer relationships
TPG integrates sophisticated modeling tools and customer data with our strategic marketing expertise to develop multichannel customer relationship programs that increase the lifetime value of our client’s customers and increase their overall return on investment.
Trigger-based marketing works on the premise that you communicate with your customers at a time when they have indicated a propensity to purchase. At TPG we analyze your customer behaviors to identify changes – or events – that may indicate the need for an additional product or service.
With the continuous shift to a membership-based economy, where people are now signing up for access to services rather than paying for outright ownership, the need to maintain strong customer relationships is more pressing than ever.
We will work with you to successfully leverage your existing and future data to maximize profitable growth and meet your marketing objectives.
Art Direction
We create more than beautiful images. Each communication we produce has a deeper purpose – pleasing enough to break through the clutter, engage the consumer and support your brand, but savvy enough to influence a desired response.
Copywriting
TPG’s team of writers integrate a deep understanding of how to apply analytical insights into a range of mediums with their expertise in healthcare, property and casualty insurance, and financial verticals to influence your prospects and drive results.
Design
Experienced in a multitude of marketing channels including direct mail, email, website design, landing pages, banner ads and more, our designers understand the nuances associated with each genre and the challenges of creating communications that resonate with their target audience.
See our Design work.
Content Development
By producing expertly written, appropriately placed, relevant content we improve your search rankings and pull qualified prospects to your website – lowering your CPC and increasing your ROI.
See our Content Development work.
